Category: Market Entry & Business Expansion

Practical Express Guide – Your First SMS Loyalty Campaign in 5 Minutes Flat! Introduction: Why Customer Loyalty Matters in 2025 In today’s business landscape, especially in Africa, customer loyalty is the new growth engine. Studies consistently show that acquiring a new customer costs up to five times more than retaining an existing one. Yet many… Continue reading Practical Express Guide – Your First SMS Loyalty Campaign in 5 Minutes Flat!

Case Study: The 3 Cameroonian Companies That Revolutionized Their Market in 2025 Through Digitalization Introduction: The Pioneers of Transformation The year 2025 marked a decisive turning point for Cameroonian businesses. In a world where customer expectations are evolving rapidly and competition is intensifying, digitalization is no longer optional – it is essential. Some forward-thinking companies… Continue reading Case Study: The 3 Cameroonian Companies That Revolutionized Their Market in 2025 Through Digitalization

 La Lamborghini Abandonnée : Pourquoi le Génie Africain Doit Trouver la Bonne Route Partie I – La Lamborghini dans la Jungle J’ai rencontré un jour un jeune homme dont l’intelligence m’a laissé sans voix.Il pouvait résoudre des problèmes complexes en quelques minutes, concevoir des systèmes entiers dans sa tête, et imaginer des solutions capables de… Continue reading  The Abandoned Lamborghini: Why Africa’s Brilliance Must Move to the Right Roads