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5 SMS Marketing Campaigns That Generated Over 20% Revenue Growth Introduction – Real Proof, Not Promises For African SMEs, every marketing franc counts. Between saturated platforms, volatile ad costs, and unpredictable algorithms, one truth stands out: SMS remains one of the most reliable, direct, and profitable channels. With open rates above 90%, controlled costs per… Continue reading 5 SMS Marketing Campaigns That Generated Over 20% Revenue Growth

10 Questions & Réponses sur la fidélisation client à l’ère du digital : L’art d’engager vos clients via WhatsApp et SMS Introduction: Why Loyalty Matters More Than Ever In today’s digital economy, competition for customer attention is fiercer than ever. Businesses across Africa—whether in retail, healthcare, logistics, fintech, education, or hospitality—all face the same challenge:… Continue reading 10 Questions & Answers on Customer Loyalty in the Digital Age: The Art of Engaging Clients via WhatsApp and SMS

Customer Loyalty in the Digital Age : The Art of Engaging Your Clients Through WhatsApp and SMS Introduction : Loyalty, Your Strongest Asset In today’s highly competitive market, the cost of acquiring new customers continues to rise. Studies consistently show that attracting a new customer costs five to seven times more than keeping an existing… Continue reading Customer Loyalty in the Digital Age: The Art of Engaging Your Clients Through WhatsApp and SMS

Practical Guide – Assess Your Company’s Digital Maturity in 10 Questions Introduction: Why Assess Your Digital Maturity in 2025 ? Digital transformation is no longer a luxury—it is a survival strategy. In 2025, African businesses that succeed are those that use technology to communicate with clients, automate processes, and strengthen competitiveness. Yet many SMEs hesitate.… Continue reading Practical Guide – Assess Your Company’s Digital Maturity in 10 Questions

Practical Guide – Setting Up a Chatbot for Customer Support in the Healthcare Sector Introduction: The Strategic Role of Chatbots in Healthcare Healthcare is changing fast. Patients today no longer rely only on a phone line or a front desk. They want clear, instant, and 24/7 answers to their questions. For clinics, hospitals, pharmacies, and… Continue reading Practical Guide – Setting Up a Chatbot for Customer Support in the Healthcare Sector

Practical Express Guide – Your First SMS Loyalty Campaign in 5 Minutes Flat! Introduction: Why Customer Loyalty Matters in 2025 In today’s business landscape, especially in Africa, customer loyalty is the new growth engine. Studies consistently show that acquiring a new customer costs up to five times more than retaining an existing one. Yet many… Continue reading Practical Express Guide – Your First SMS Loyalty Campaign in 5 Minutes Flat!

Case Study: The 3 Cameroonian Companies That Revolutionized Their Market in 2025 Through Digitalization Introduction: The Pioneers of Transformation The year 2025 marked a decisive turning point for Cameroonian businesses. In a world where customer expectations are evolving rapidly and competition is intensifying, digitalization is no longer optional – it is essential. Some forward-thinking companies… Continue reading Case Study: The 3 Cameroonian Companies That Revolutionized Their Market in 2025 Through Digitalization

Case Study: How the Fintech Start-up CLEAN PAY Secured Its Transactions and Notifications with EkoTech’s SMS Authentication Services Introduction In Africa’s booming digital economy, Fintech has emerged as one of the fastest-growing sectors. Across the continent, start-ups are creating innovative solutions to simplify payments, transfers, and access to credit. Yet, as opportunities expand, two challenges… Continue reading Case Study : How the Fintech Start-up CLEAN PAY Secured Its Transactions and Notifications with EkoTech’s SMS Authentication Services

 La Lamborghini Abandonnée : Pourquoi le Génie Africain Doit Trouver la Bonne Route Partie I – La Lamborghini dans la Jungle J’ai rencontré un jour un jeune homme dont l’intelligence m’a laissé sans voix.Il pouvait résoudre des problèmes complexes en quelques minutes, concevoir des systèmes entiers dans sa tête, et imaginer des solutions capables de… Continue reading  The Abandoned Lamborghini: Why Africa’s Brilliance Must Move to the Right Roads

Prisons camerounaises : et si nous transformions nos cellules en champs d’avenir ? Introduction – Un paradoxe qui me hante Chaque fois que je traverse une route cabossée, chaque fois que j’entends un agriculteur se plaindre de manquer de bras pour cultiver son champ, chaque fois que je vois nos quartiers crouler sous les ordures… Continue reading Prisons camerounaises : et si nous transformions nos cellules en champs d’avenir ?